PlayThisNext finalists at MIP2010!

Very excited about making the final for the Audience Engagement category at MIP2010 in Cannes next month. We’re pitching Dr0ids – a social game / TV proposition. It’s going to give us the chance to meet cross channel commissioners, production agencies in this space and make some new contacts for the other PTN projects [...]

Brands and Social Games

We’ve got some ambitious plans for involving brands in our Dr0ids game. We know there’s a lot of theory and strategy about the what, where, how of brands having a presence in social games but for us if they fit into the fabric of the game and have a valuable, intrinsic role [...]