There’s alot of chatter around Project Natal, Microsoft’s up coming ‘controller free entertainment experience’ for the Xbox 360 platform. You can see a demo here and if reality delivers against promotion it’s all very impressive. Fantastic preview of DIY Godzilla game – stomping around roaring fire , crushing a few buildings and generally making a nuisance of yourself…or “in a [...]

Very excited about making the final for the Audience Engagement category at MIP2010 in Cannes next month. We’re pitching Dr0ids – a social game / TV proposition. It’s going to give us the chance to meet cross channel commissioners, production agencies in this space and make some new contacts for the other PTN projects we’ve got going on.

We’ve got some ambitious plans for involving brands in our Dr0ids game. We know there’s a lot of theory and strategy about the what, where, how of brands having a presence in social games but for us if they fit into the fabric of the game and have a valuable, intrinsic role rather than a bit part it works. We [...]

Chris Barez Brown of What if? acclaim is on a mission to get everyone to ‘Up Their Elvis’. It’s all about tapping your inner Elvis, developing more of a ‘rock n roll’ outlook. We’re looking at how we do this justice across digital channels and the best way to deliver it socially. It feels like there is an opportunity to [...]