PlayThisNext

  • DIY Godzilla

    There’s alot of chatter around Project Natal, Microsoft’s up coming ‘controller free entertainment experience’ for the Xbox 360 platform. You can see a demo here and if reality delivers against promotion it’s all very impressive. Fantastic preview of DIY Godzilla game – stomping around roaring fire , crushing a few buildings and generally making a nuisance of yourself…or “in a […]
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  • PlayThisNext finalists at MIP2010!

    Very excited about making the final for the Audience Engagement category at MIP2010 in Cannes next month. We’re pitching Dr0ids – a social game / TV proposition. It’s going to give us the chance to meet cross channel commissioners, production agencies in this space and make some new contacts for the other PTN projects we’ve got going on.
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  • Brands and Social Games

    We’ve got some ambitious plans for involving brands in our Dr0ids game. We know there’s a lot of theory and strategy about the what, where, how of brands having a presence in social games but for us if they fit into the fabric of the game and have a valuable, intrinsic role rather than a bit part it works. We […]
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  • Elvis is in the Building

    Chris Barez Brown of What if? acclaim is on a mission to get everyone to ‘Up Their Elvis’. It’s all about tapping your inner Elvis, developing more of a ‘rock n roll’ outlook. We’re looking at how we do this justice across digital channels and the best way to deliver it socially. It feels like there is an opportunity to […]
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