I gave a small talk at
I started with an image of Star Wars, the point being that what a lot of people label as transmedia is actually just franchising. (I got everyone to boo if I used the word by mistake,
I made a tongue-in-cheek argument that the most interesting cross-platform stories are being told by ad men – a brand like Nike tells a story across shops, packaging, service, magazines, TV, running, and of course their products. Their story, their purpose is woven through everything. I probably would say that coming from a ad background. I’m interested in how these complicated campaigns can exert ‘control with no control’ something that is a constant battle I find.
Now on shaky ground I came out and said that the best Transmedia Producer is Simon Cowell (I expected a bigger boo). If you don’t think about Xfactor as a TV programme, isn’t this a great cross platform story? It has a very distinct start, middle and end. Played out in Newspapers, magazines, facebook campaigns, twitter, phone voting and of course TV. It has villains and heroes and with mobile in hand, it seems like we are in control.
blah blah blah – bit about ‘choose your own adventure’ books and how we need to look forward. I didn’t but I really wanted to say how much I hated people mentioning
I think one of the problems we have at the moment is that we haven’t worked out the edit, this will be the next big step. I love the
I’ve learnt it’s always important to get an image of an old bloke which I managed to do seamlessly. This old person is
I was very pleased with the next slide and being able to place Frankie Howard and Shakespeare next to each other. Proud. Two storymakers that used the ‘Fourth Wall’ to comic and dramatic effect. The question that I’ve heard is “What happens when there is no wall?” The question I’ve been asking myself is how do I let the audience create their own wall? I saw a good presentation at Matt Locke’s TheStory about
So what we end up seeing is a lot of fake CCTV footage, fake webcams, fake facebook, twitter and blog posts. And as a writer it is hard not to think like this. Not to create the fake. But is it fake or fictional? Is that subtle difference enough to write differently? If we trust our audience a little more does it help? It has for me.
This talk was quite a whistle stop tour of some things I try to think about when writing. I do think about the campfire analogy on how can the story be changed or adapted, what feedback will allow me to do that. How can I make this a story a conversation or even dare I say it a community…
In conference land you can’t seem to get away from a pyramid diagram, with super users at the top and lurkers at the bottom. It normally is split something like 80/20%. This power law, discussed by
Following on I think it’s important to discuss what lurking is. Lurking isn’t watching, lurking is on the edge of participating, ready, just waiting for your moment. I think one of the powers of interaction doesn’t have to be the interaction in it’s self but the possibility of interaction; of adding to the conversation. This is powerful stuff and as a confirmed lurker for the last 15yrs I feel an expert.
I spoke about Improv very briefly, I’ve not really delved too far into this but on the surface I often think about it, as a simple metaphor and a prompt. I think we can learn a lot from some of the technics that Improv comedians use. I remember talking to a friend who had just done a course and they said that you need to keep a conversation open, never shut it down. This intrigued me, how can you make your writing open, allowing people to flow into the gaps. It also reminds me of
Finally I spoke about Froth. I’ve been thinking about this concept since last years
Roll on a year and
Right I’m off to get pissed and then retell the best bit on facebook. God, where did my mate get that photo from!!!